For the first time in more than 20 years, Capri Sun is launching a new single-serve bottle, offering fans a resealable option with twice the juice of its classic pouch.
Now available nationwide, the new Capri Sun Bottles hold 12 ounces and come in the brand’s three most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
As stated in the press release, the move is a response to consumer demand, as 76% of suggestions received by Capri Sun between 2020 and 2023 requested a larger serving size. This marks the latest innovation for the beloved juice brand, which sells over six million pouches daily.
Kristina Hannant, Capri Sun’s director of marketing, emphasized the company’s commitment to innovation. “The launch of Capri Sun Bottles underscores our commitment to meeting the evolving needs of today’s families on the go. This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love.”
The new bottles maintain the all-natural ingredients found in Capri Sun’s traditional pouches, with no artificial dyes or sweeteners.
Available in convenience and grocery stores nationwide, the resealable design is aimed at busy, on-the-go families looking for a more convenient way to enjoy the classic drink.
Capri Sun Bottles follow last year’s introduction of Capri Sun Multi-Serve jugs, the brand’s first major product expansion in more than a decade.
With this latest launch, Capri Sun continues to expand its footprint, ensuring that its signature flavors are more accessible than ever.